We’d launched IBM’s innovation Culture blog on Tumblr in 2012 to engage a wider, younger audience. Not long after, we learned something amazing. That researcher and mathematician Benoît Mandelbrot discovered ‘fractals’ while at IBM (1975) — one of IBM’s most significant, yet unknown achievements. So we honored Benoît and his captivating fractal legacy on IBMblr with fractal art, a video featuring Benoit (interviewed by Errol Morris) and the story behind his discovery, the ‘Fractalizer’ and even a fractal cake to celebrate what would have been his 89th birthday.
2014
:: Cannes Lions / Branded Content: Use of Social Media / Silver
:: Cannes Lions / Online Digital Design / Shortlist
:: Clio Awards / Digital/Social / Shortlist
:: ECHO Awards / Digital/Social / Shortlist
