To highlight the value IBM Business Partners deliver to their mid-market customers, we created a video series featuring BPs talking about current hot topics: Analytics, Cloud, Mobile, Social Business and Managed Service Partners. We set out to do something different from typical ‘talking head’ videos by bringing BPs together in a relaxed setting to talk over coffee. The BPs were attending the annual Partnerworld conference in Las Vegas, so we had them all under one roof, but no cafe to use as a location. To solve the problem we created one in a conference room at Caesar’s Palace. Over the course of only two days we moderated discussions between Business Partners and edited the interviews to create Coffee + Conversations.
