BMW Z4 Launch

For an invitation to the launch event for BMW’s new and much-anticipated Z4 roadster, we brought to life the moment a car enthusiast lays eyes on this stunningly sexy car. That involuntary, total body shiver experienced at the sight of this exciting driving machine – goosebumps. We embossed the outer envelope and invitation with bumps, creating a sensuous, tactile DM experience.

The invitation drew a 25% response to the event, 10.3% conversion to test drive, $2,250,000 in Z4 and other car sales, 2813% ROI, and a very happy client.

Caples Awards Finalist