APN, the publisher of the New Zealand Herald, asked us the help with the launch of their premier employment site in New Zealand.
We reached NZ jobseekers with a fun, national 360 campaign, including digital banners, press ads, transit ads (bus shelters, bus backs and interiors), radio and TV. The broadcast buy included a Mythbusters sponsorship, so we also created a version of the TVC with messaging aligning with the popular show.
:30 Radio
