Anne M. Davidson
Associate Creative Director / Copywriter
Award-winning Creative Director / Copywriter with international experience in digital, social, experiential and traditional advertising. With a start in the ad business in the US, my sense of adventure led me first to the UK, then to New Zealand. I returned home to the US in 2012, joining Ogilvy New York to work on the IBM business. Six years later, I headed west to Rubin Postaer and Associates to lead the Southwest Airlines digital creative team. I have since entered the world of freelance, most recently as Meta’s lead writer on their Generative AI XFN marketing team.
ACD / Senior Copywriter Oct 23 — Present
Freelance, Remote
Senior Copywriter Sept 21 — Sept 23
Meta, Menlo Park, CA
Lead copywriter on Generative AI XFN marketing team (remote)
Highlights:
- AI project launches – Supported multiple breakthrough AI research announcements with concepts, copy and scripting for web, video, email and social
- Meta AI brand refresh – redefined brand positioning, voice, and guidelines for Meta AI
- Meta AI website refresh – originated copy for the new Meta AI website
Senior Copywriter Jan 21 — Sept 21
PayPal/Honey, Los Angeles, CA
Lead copywriter on Honey marketing team (remote)
Highlights:
- Developed marketing communications and content calendars for global market use.
- Collaborated with international business leads in the development of marketing communications.
Freelance Copywriter May 20— Dec 20
Clients: 72andSunny, Anonymous Content, Rubin Postaer and Associates, DermTech, HelloVesta
Associate Creative Director July 17 – April 20
Rubin, Postaer and Associates (RPA), Santa Monica, CA
Client: Southwest Airlines (Digital AOR)
- Creative lead for the Southwest Airlines digital account. Managed/directed multiple creative teams and freelance talent. Collaborated with brand and digital strategists for all social and digital deliverables.
Associate Creative Director December 11 – July 17
Ogilvy & Mather, New York
Client: IBM
- ACD/Writer on the IBM account for digital, social, advertising, and experiential projects. Worked closely with brand planners and creative technologists to develop creative, strategy and technology guidelines for all projects.
Senior Creative July 10 – November 11
Colenso BBDO, Auckland, New Zealand
Clients: Vodafone New Zealand, Air New Zealand, Westpac Bank, TOWER Insurance
- Lead writer for all 360 projects/campaigns.
Senior Freelance Copywriter September 09 – July 10
stickycopy, Auckland, New Zealand
Clients: Publicis (L’Oréal, AXA Insurance, Goodman Fielder – Baked Goods and Dairy Products, Hewlett-Packard), HJ Heinz/ Wattie’s, Pure Productions (Vodafone, New Zealand Beef & Lamb, New Zealand Food Safety Authority), DraftFCB (Housing New Zealand, Genesis Energy), Badger Communications (Hotels.com, Equico/UDC Finance), Colenso BBDO + AIMProximity (Vodafone, TVNZ)
Senior Copywriter July 06 – September 09
Publicis, Auckland, New Zealand
Clients: Hewlett-Packard, Nestle/Purina, Nestle/Maggi, The University of Waikato, Citibank, Mercury Energy, Lion Nathan Breweries, Auckland City Mission, Panasonic, L’Oréal, Pernod Ricard, AXA Insurance, Goodman Fielder – Baked Goods and Dairy Products, APN Digital
- Lead 360 writer for Publicis and Publicis Digital/Dialog.
Head of Copy January 02 – December 05
Robbins Brandt Richter, Auckland, New Zealand
Clients: BMW New Zealand, ANZ Bank, Pfizer Animal Health, Cadbury Confectionery, Diners Club International, New Zealand Wines & Spirits, EFTPOS New Zealand, TOWER Insurance, 3M Pharmaceuticals, Genesis Energy, United Networks, New Zealand Post, CourierPost, Public Trust, Les Mills Health & Fitness Clubs, Australian Paper
- Responsible for quality of all copy. Managed/directed agency and freelance writers.
Associate Creative Director June 00 – November 01
Rapp Collins Worldwide, Dallas, Texas, USA
Clients: Dell Computers, Network Associates
- Responsible for quality of all copy. Managed/directed agency and freelance writers.
Senior Copywriter January 99 – June 00
Publicis, Auckland, New Zealand
Clients: BankDirect, Feltex Carpets, Mercury Energy, New Zealand Herald
Marketing Manager June 98 – January 99
Starbucks International, New Zealand
- Launched Starbucks Coffee in New Zealand. Organised all store launch events, developed advertising campaigns with local agencies, maintained global brand standards and approvals of marketing materials with Starbucks International marketing team in the US. Managed in-store merchandise and sales promotions.
Copywriter June 96 – June 98
Colenso BBDO, Auckland, New Zealand
Clients: Lion Breweries, Air New Zealand, New Zealand Wines & Spirits, Sky City Casino, Power New Zealand, CourierPost, Starship Children’s Hospital, Carters Building Supplies
Copywriter January 94 – June 96
Ogilvy & Mather, Auckland, New Zealand
Clients: IBM, BMW New Zealand, Unifoods, American Express, GlaxoSmithKline, Humane Society of NZ, Christian Children’s Fund, Telecom Directories.
Account Supervisor February 92 – January 94
OgilvyOne, London, England
Clients: American Express Europe, Royal Mail/Parcelforce, Acuma, APACS
- Primary client contact. Leader of three account teams. Managed all direct marketing and promotional programs for American Express across the UK and Europe. Responsible for ATL integration and strategic development and profitability of all accounts.
Skybox International, North Carolina, USA
Clients: Disney Consumer Products. Carolco Licensing, MCA/Universal, Marvel Comics, DC Comics, Archie Comics, DIC Merchandising, SAFE KIDS
- Primary licensor contact. Implemented planning, development, production and domestic/international marketing of trading card and ancillary products. Owned total management and accountability for card marketing, sales and profitability. Managed advertising/PR agencies, and in-house and licensor creative departments in development of products and marketing programs. Negotiated all license agreements.