To highlight the value IBM Business Partners deliver to mid-market customers, we created a video series featuring BPs talking about current hot topics: Analytics, Cloud, Mobile, Social Business and Managed Service Partners. We set out to do something different from typical ‘talking head’ videos by bringing BPs together in a relaxed setting to talk over coffee. The BPs were attending Partnerworld in Las Vegas, so we had them all under one roof, but no cafe to use as a location. So we created one in a conference room at Caesar’s Palace. Then over the course of only two days we moderated discussions between BPs and edited the interviews to create the Coffee + Conversation series.