IBMblr = IBM + Tumblr
IBMblr goes behind the lab doors to share untold stories of IBM Researchers and their culture of innovation. Presented in a style and language that speaks to the design-minded, GIF-loving, short attention-spanned Tumblr set, it’s become a popular destination for fans of tech, design and nerd culture, and a widely recognized brand leader in the platform. I’ve worked as a content curator and writer on IBMblr since 2013.
Highlights: Fractals, Play!, THINKx20, Patents
2014
:: Webby Awards / Best Business Blog / Nominee
:: Webby Awards / Interactive Media / Business Products & Services / Nominee
2013
:: Cannes Lions / Viral Marketing / Shortlist
:: ECHO Awards / Professional Services / Silver
:: London International Advertising / Digital Campaign / Finalist