While Vodafone has been a leader in the consumer segment, they are lesser known for their SOHO and SME offering. So they created a new product called Easy Office. It has everything a small business needs in one box: 2 landlines with unlimited free national calling, broadband, a PSTN access line for fax, eftpos, alarm monitoring, and more, all for a low, fixed monthly price.
Vodafone trialed the product with two SMEs, iBike and Rumina, and we developed case studies to feature in press, online videos, banners and direct mail.