Our brief was to develop a new creative platform for TOWER insurance which would allow for the production of lower cost/quick-to-market TVCs as a way to improve the ROI. It would have to effectively translate into all media: TV, online, direct mail, radio, and PR.
The challenge was to create a create a brand platform that, although cheaper to execute, maintained a ‘premium’ brand positioning for TOWER.
Our solution was a creative territory that portrayed TOWER as the ‘insurance experts.’