Nestle’s Search For the Next Milkybar Kid. Since his debut in 1961, the Milkybar Kid has been keeping Nestle Milkybars safe from evil villains. His heroic deeds have been immortalised in chocolate history through TV commercials in the UK, Australia and New Zealand. And since every Milkybar Kid grows up, nationwide searches have been held to find a new Kid to fill his boots. That time had come again in New Zealand and we were given the task of recruiting, auditioning and selecting the new Milkybar Kid, with the help of the New Zealand public.
The search began with online auditions. Kids (with the help of their parents) uploaded their audition videos to to a private YouTube page for review by the casting agents. The top ten selected were posted online for New Zealander’s to vote.
From 1500 entrants, Hinetaapora Short was chosen as the first female MILKYBAR KID, landing herself the starring role in Nestle’s 2011 Milkybar TV commercials.
