“Coping with the Holidays” Support Group

To create the annual, global Ogilvy & Mather Holiday video card for our IBM clients (with two weeks and a budget the size of a lump of coal) we decided to parody one of our projects from earlier in the year: the “Coping with Humans” Support Group TVC where battered science fiction bots lament over their desire to take over the world and their dislike for working with humans. While Watson chimes in to give his positive experiences working with humans, versus against them.

For the video, we replaced robots with iconic holiday characters and group moderator Carrie Fisher with IBM Watson. The characters – The nutcracker Major P. Cann; Ginger the gingerbread girl; Harold the Jewish elf; Frostina the snowgirl; Rudolph’s brother Steve; and the not-so-abominable Yeti – swap their feelings of holiday angst into the Christmas spirit.

My role in this project was that of creative director.