BankDirect Rubbish Bag

BankDirect Mortgage Acquisition

BankDirect was offering a promotional mortgage rate and wanted to contact customers of other banks whose mortgages were soon coming off their fixed rate – the perfect time to get a more competitive rate.

To let mortgage holders know about the bank’s low rate, we sent them a plastic rubbish bag featuring their lower mortgage rate and a suggestion as to where they can file their current mortgage documents.