BankDirect Instant Banking Power

BankDirect were looking for a novel way to prospect for new customers  – internet savvy customers since BankDirect is 100% online.

So we came up with an idea that used Woolworths’ online grocery shopping network and target those who are already comfortable using the internet as a shopping channel.

A box of ‘Instant Banking Power’ was included with the delivery of every Woolworths grocery order. Inside each pack was a brochure and a joining form with an offer of $50 in free groceries when they opened an account with  BankDirect.